Behind the Bar
Marketing | Branding | Identity
The artisanal cocktail movement has been on the rise for the past several years. Our team was approached with building a new brand within the KegWorks portfolio. The task was to launch an extension of the KegWorks business model, tapping into the niche market of the professional mixologist.
Building the Behind the Bar Brand
Our positioning of this new brand was built to be sophisticated, knowledgeable and fashionable. Utilizing high-quality photography by Ryan Delmar, and an elegant logo, coupled with some bourgeoisie patterns and textures we were able to sculpt a classy identity.
Product Line and Merchandising
The product line had to be classy, durable and utilitarian. Since we were marketing towards professionals who represent a niche segment of the market — we had to make sure that our information was 100% accurate. The team spent a great deal of time learning how to use a specific tool, in order to effectively market it, through traditional mediums or some of our alternate content channels.
Selected Works
Chef Morimoto – 12 Beers of Christmas EventIdentity, Branding, Event
2020 Year in ReviewIllustration, graphic design, mailer
Lake Erie Canopy ToursBrand Identity
MLB Owners GiftCorporate Design, Packaging, Sports
Sequoia MailerCorporate Design, Mailer, B2B
Trucktor BeamIdentity, Branding, Mobile Application
KegWorks CoasterIllustration, Graphic Design, Marketing, Promotional
Behind the BarIdentity, Branding, Marketing
LogosLogo Design, Identity
NITTECmobile application, UX/UI, Identity
West Shore BrewingPackaging Design
Space BarLogo Design, Identity
The Explorer CabinsCorporate Design, Branding, Identity, Marketing
Collin Corcoran, LLC.
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