Hencraft

Custom Typography | Visual Identity | Food & Beverage

Hencraft is the chicken brand created by and for foodies with a menu that combines bold flavor pairings and high-quality, BIG crunch chicken. The menu is designed to spark tastebud curiosity, satisfy cravings and defy expectations of what a quick-serve chicken sandwich can be. My role; to create the visual identity and customer experience that fits within the culinary dream of the executive chef and Patina Group leadership team. 

Custom Typeface and Lettering

After sketching out multiple logo concepts on paper, I landed on creating unique letters for each character in the name. Hencraft uses a custom typeface specifically designed for the logo-type and background patterning. This typeface was carefully crafted to reflect Hencraft’s core brand ethos.

Big, bold, chunky lettering just like the massive sandwiches it represents paired with a clever tagline " Bigger. Better. Bolder." 

Galactic Experience

Collaborated closely with the Design & Construction team to ensure a cohesive visual identity across all launch locations—an essential factor in the brand’s success. I provided art direction and execution on photography, illustration murals, packaging, menus, and even employee uniforms to maintain visual consistency and reinforce the Hencraft brand experience through both design and service delivery. 

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