Lucky's 

Visual Identity | QSR | Food & Beverage

The Chicago White Sox have introduced a new food stand named Lucky’s at Rate Field, located in Section 154, as part of their 2025 ballpark food lineup. This stand, developed by the team’s concession partner Delaware North, focuses on Korean-inspired street food, aiming to fill a culinary niche near the stadium’s proximity to Chinatown. Lucky’s features a variety of Korean "corn" dogs and bubble waffles. My Role was to work with the chef and leadership to develop the visual identity. 

Fan Favorite at Guaranteed Rate Field 

As the designer behind the Lucky’s visual identity, I set out to create a brand that felt bold, approachable, and full of flavor—reflecting the energy of Chicago and the excitement of game day. Following the launch of this new QSR concept, Lucky’s quickly became a fan favorite at Guaranteed Rate Field. Word spread fast, and lines began forming before the first pitch. The strong visual presence, paired with the standout menu, helped the concept gain media attention and fan buzz.

Due to its success, the Lucky’s brand is now expanding to a second concession location within the stadium to meet the growing demand.

Let's start a project, together.