Homefield Pub + Social

Sports | Food & Beverage | Visual Identity

Just steps from Lambeau Field, Homefield Pub + Social blends elevated pub fare with bold Midwestern flavors in a lively, social atmosphere that’s always a good time. Guests can enjoy everything from classic game-day favorites to chef-inspired dishes and craft cocktails—all while playing digital golf, football, or even zombie dodgeball from the comfort of their booth. 

The Visual Identity

To bring Homefield Pub + Social to life, the design process began with defining the brand’s personality — lively, social, and unmistakably Green Bay. From there, every visual element was crafted to reflect that energy and sense of community.

As the designer, I developed a cohesive brand system that extended across every guest touchpoint: logo design, color palette, typography, signage, menus, uniforms, and digital displays. The goal was to balance the warmth of a neighborhood pub with the excitement of a sports venue, all the while keeping this very approachable for the local fanbase. 

The Fan Experience

I infused subtle nods to Lambeau Field and Green Bay’s football culture while ensuring Homefield stood on its own as a contemporary, all-day social hub. Custom textures, iconography, and photography captured the motion and camaraderie of game day.

From environmental graphics to social media templates, each design decision reinforced the Homefield experience — a place where fans, friends, and families can gather to eat, play, and celebrate together, especially when Art Directing the unit photography. 

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