Muneshot Sushi Push-Pop

Sports Marketing | Product Design | Experiential Branding

Designed for the Chicago White Sox at Rate Field in partnership with Delaware North Sportservice, the Muneshot Sushi Push-Pop is a standout example of creative graphic design, functional food packaging, and sports hospitality branding inspired by Japanese baseball superstar Munetaka Murakami. Created to complement the excitement surrounding Murakami’s arrival in Chicago, this innovative sushi tube transforms a practical food-service container into a distinctive, camera-ready ballpark experience that blends product functionality, visual appeal, and baseball culture. The viral sensation demonstrates how strategic design can turn a stadium concession item into a memorable fan experience, generate social media buzz, and connect food and beverage innovation with athlete-driven marketing. This project showcases my expertise in sports graphic design, custom packaging design, food and beverage branding, product design, experiential marketing, stadium concessions, sports hospitality, visual storytelling, and fan engagement—creating functional, brand-forward design solutions that capture attention and elevate the live-event experience.

Murakami Munetaka 村上宗隆 personally approved!

I partnered directly with the Chicago White Sox Food & Beverage Director to bring the Muneshot Sushi Push-Pop concept to life, collaborating across design and food service to balance operational functionality, visual impact, and the overall guest experience. Through close communication, creative problem-solving, and a shared vision, I helped translate a unique food and beverage concept into a distinctive, fan-focused product that aligned with the excitement of baseball and the White Sox brand. This project reflects my ability to build strong cross-functional partnerships, collaborate directly with key stakeholders, and turn business objectives into compelling, real-world design solutions.